Wholesale pricing
Nineteen tiers, published in full.
Your tier is decided by the total number of units in your order, across every product. When the order crosses into a higher tier, every line in it reprices at the new rate — including the lines you added first. That is what "retroactive" means here: you are never left paying an earlier tier on part of the order.
Discount range: 25% → 70%
W2 Retailer
30% off the retail reference
48–119 unitsSTART HERE
W6 Regional Distributor
43% off the retail reference
1,000–1,999 unitsMOST POPULAR
W9 Half-Price Partner
50% off the retail reference
5,000–7,499 unitsBEST VALUE
C1 Container Tier I
58% off the retail reference
20,000–27,499 unitsCONTAINER
E3 Global Partner
70% off the retail reference
80,001+ unitsMAX DISCOUNT
The full ladder
| Tier | Name | Units | Discount |
|---|---|---|---|
| W1 | Starter Wholesale | 12–47 | 25% |
| W2 | Retailer START HERE | 48–119 | 30% |
| W3 | Multi-Store | 120–239 | 34% |
| W4 | Wholesale Pro | 240–479 | 37% |
| W5 | Bulk Trader | 480–999 | 40% |
| W6 | Regional Distributor MOST POPULAR | 1,000–1,999 | 43% |
| W7 | Territory Distributor | 2,000–3,499 | 46% |
| W8 | Master Distributor | 3,500–4,999 | 48% |
| W9 | Half-Price Partner BEST VALUE | 5,000–7,499 | 50% |
| W10 | National Supplier | 7,500–9,999 | 52% |
| W11 | Import Partner | 10,000–14,999 | 54% |
| W12 | Country Distributor | 15,000–19,999 | 56% |
| C1 | Container Tier I CONTAINER | 20,000–27,499 | 58% |
| C2 | Container Tier II | 27,500–34,999 | 60% |
| C3 | Container Tier III | 35,000–44,999 | 62% |
| C4 | Container Tier IV | 45,000–54,999 | 64% |
| E1 | Enterprise | 55,000–64,999 | 66% |
| E2 | Enterprise Elite | 65,000–80,000 | 68% |
| E3 | Global Partner MAX DISCOUNT | 80,001+ | 70% |
Tiers in the 'container' class are PRICING tiers defined by unit quantity. They are NOT verified shipping-container capacities. No load calculation, carton count or pallet configuration has been confirmed. Never present these tiers as a specific container load or capacity until ops supplies verified logistics data (PRICING-STRATEGY.md §6.9 open item 2).
Tiers in the 'container' class are PRICING tiers defined by unit quantity. They are NOT verified shipping-container capacities. No load calculation, carton count or pallet configuration has been confirmed. Never present these tiers as a specific container load or capacity until ops supplies verified logistics data (PRICING-STRATEGY.md §6.9 open item 2).
How a mixed order is priced
Your tier is set by the total number of units in your order, across every product — not per line. Mix any products you like: 12 units in total reaches the first wholesale tier, and every line in the order is then priced at that tier.
Unit prices exclude VAT, freight, duty and insurance. Those are quoted separately and are never folded into the unit price, so the figures above stay comparable against another supplier’s ex-works price.